RankSoft

AI integration for existing websites

Add AI to the website you already have - where it saves time or wins customers.

No new website, no hype. We connect AI to your site, shop or CRM for one clear task - answering customers, finding products, sorting inquiries - measure the result, and only then expand.

Book a free call See examples

AI and machine learning we have already built

  • Reply suggestions from a local language model - conversations never leave the server
  • A machine-learning search ranking system (gradient boosting, LambdaMART) for zakazi-termin.rs
  • An automated assistant that books appointments inside Instagram and Messenger chats

Examples of what we can build

Each example is a separate, small project that plugs into the website you have now. We pick the one with the clearest payoff for your business first.

Assistant that knows your business

Problem
The same questions about prices, hours and services all day, and none at night.
What AI does
A chat on your site that answers only from your pages and price list, shows the source, and hands over to a person when it is not sure.
What we measure
Questions answered without staff, inquiries outside working hours

Search that understands customers

Problem
Visitors type "something for dry curly hair under 2000" and get zero results.
What AI does
Natural-language search over your products or services, with filters it fills in by itself.
What we measure
Searches with no results, add-to-cart rate after search

Inbox that sorts itself

Problem
Contact-form and email inquiries pile up; hot leads wait as long as spam.
What AI does
Every inquiry gets a short summary, category and urgency and lands in your CRM; you see what to answer first.
What we measure
Time to first reply, share of leads answered the same day

Booking in conversation

Problem
Customers write "can I come tomorrow after 5?" and wait for someone to check the calendar.
What AI does
The assistant reads your real free slots, offers times and books - on the website, Instagram or Messenger.
What we measure
Bookings made without staff, conversations that turn into bookings

Product and SEO texts, reviewed by you

Problem
Hundreds of products or pages without proper descriptions and meta tags.
What AI does
Draft descriptions, titles and FAQ in your tone from your data - nothing goes live until you approve it.
What we measure
Pages with complete content, organic traffic to those pages

Your website in more languages

Problem
Foreign guests and buyers leave because the site is only in Serbian.
What AI does
Translation with a glossary of your terms and a human check, kept in sync when the original changes.
What we measure
Visits and inquiries from each language version

Reviews, summarized and answered

Problem
Reviews are scattered and many stay without a reply.
What AI does
A weekly summary of what customers praise and complain about, plus suggested replies for you to send.
What we measure
Share of reviews with a reply, recurring complaints over time

Internal assistant for your team

Problem
Staff keep asking the same questions about procedures, prices and documents.
What AI does
A private assistant over your internal documents, with links to the exact paragraph it used.
What we measure
Time new staff need to get up to speed, repeated questions

How we work

  1. 1

    Free call and review

    We look at your site, data and daily work and find the one task where AI pays off first.

  2. 2

    Small pilot

    One feature, on real traffic, with agreed numbers to measure - fixed scope and price in writing.

  3. 3

    Integration

    Connected to your website, shop, CRM or calendar - WordPress, Shopify, custom code or anything with an API.

  4. 4

    Monitoring and improvement

    We review answers, costs and results every month and improve what the numbers say.

How we keep AI under control

Answers from your content

The assistant answers from your pages and documents and shows the source - it does not make up prices or promises.

A person stays in charge

Unclear questions go to your team; texts and replies wait for your approval where it matters.

Your data stays yours

Providers that do not train on your data, or an open-source model on your own server. GDPR-ready from day one.

Works with what you have

A small script, plugin or API connection - no rebuild of the website you already paid for.

Costs you can see

You know in advance what running the model costs per month, and we set limits so there are no surprises.

Ways to start

Start small, measure, then decide. Every step comes with a fixed written offer after a free call.

AI review

We go through your website and processes and give you a short written plan.

Fixed offer after a free call

  • Where AI saves time or brings customers
  • What it would cost to run
  • What to leave out
Book a free call

Pilot

One AI feature on your existing site, measured on real visitors.

Fixed offer after a free call

  • One clear task
  • Agreed success numbers
  • Built into your current site
  • Report with results
Book a free call

Integration + care

Full integration with your systems and monthly monitoring.

Fixed offer after a free call

  • Connection to CRM, shop or calendar
  • Answer and cost monitoring
  • Monthly improvements
  • Updates when models change
Book a free call

Questions about AI integration

Do I need a new website for this?
No. We add AI to the website you already have - WordPress, Shopify, Webflow or custom code - through a small script, plugin or API.
Is our data used to train AI models?
No. We use providers whose business terms exclude training on your data, or an open-source model running on your own server when data must not leave it.
What if the AI says something wrong?
The assistant answers only from your content, shows where the answer came from and hands over to a person when it is not sure. We review conversations every month.
Does it work in Serbian?
Yes. Current models handle Serbian (Latin and Cyrillic) well, and we test answers in the language your customers actually use.
How much does running it cost?
It depends on traffic and the model. Before the pilot you get an estimate of the monthly running cost, and we set hard limits so the bill cannot grow unnoticed.
Can we start small?
That is how we recommend it: one feature, measured on real visitors. If the numbers are good, we expand; if not, you have not paid for a big project.

Book a free call

Pick a day and time that suits you. A 30-minute video call, no obligation.

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