RankSoft Blog

Practical articles on websites, SEO, performance and software architecture - written from real projects.

July 17, 2026

What Makes a Website Actually Profitable

A practical engineering and business guide to building profitable websites through performance, SEO, conversion, reliability, analytics, and fast iteration.

July 12, 2026

Why Next.js Projects Become Slow Over Time

A practical production-focused guide explaining why Next.js applications become slow over time, how to detect the real bottlenecks, and how to prevent performance decay.

May 28, 2026

The Outbox Pattern in Microservices

Learn how the Outbox Pattern solves one of the biggest reliability problems in microservices by guaranteeing safe event delivery between services.

May 25, 2026

Covering Indexes in MySQL: The Optimization That Removes Table Reads

Covering indexes are a powerful MySQL optimization technique that can eliminate expensive table reads. Learn how they work and when to use them.

May 22, 2026

Why Modular Monoliths Win Before Microservices

Most companies do not fail because they started with a monolith. They fail because they split into microservices before solving coupling, boundaries, and ownership inside the application.

May 21, 2026

How One Missing Database Index Consumed 80% of Request Time

A production performance case study showing how one inefficient database access pattern became more expensive than the rest of the request combined.

May 17, 2026

Why Incremental SEO Optimization Outperforms Large Website Redesigns

Learn why continuous optimization, incremental rollouts, and faster-loading experiences outperform risky large-scale website redesigns.

March 15, 2025

How SEO Really Works in 2025

A practical guide to modern SEO and why Google’s new algorithms favor speed, structure, and substance.

February 27, 2025

Why UX is the New SEO

Google isn’t just ranking words. Learn how great user experience influences your search ranking.

January 30, 2025

Building CRM Tools that Actually Help You Sell

Lessons learned while building flexible CRM systems for fast-growing businesses.